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M.O.B. (Mom Owned Business) Spotlight!

Beauty and the Batter

By Tamara F., Publisher/www.cary.macaronikid.com October 13, 2016
Our Mom-Owned Business Spotlight this week is on Beauty and the Batter, a customized, at home bakery that provides cakes, cookies and cupcakes for any special occasion owned by Audrey Jansen! I read about and saw pictures of Audrey's fabulous creations over and over again on community pages on Facebook. She was a go-to for recommendations on "who can do an amazing cake for my child's birthday?". I couldn't resist trying her yummy creations and found them to be every bit as delicious as other mamas said they were!

Here is a little about this amazingly talented Mama of two:

Children: Chloe, 3 and Adalynn, 1.5

When did you first start baking?: I first started baking at the age of 18 and fell in love with the satisfaction that I got whenever I made a recipe correctly and was able to provide my family and friends with yummy treats!

When did you decide to start a business and why: I started my business when I found out I was pregnant with my first daughter, Chloe. I loved the idea of making cakes and being able to watch her at the same time.

Tell us about your business: I take pride in my clean and detailed orientated work. I specialize in all special occasions ranging from weddings to baby showers to birthday cakes. I can make cakes, cupcakes and cookies!

What do you love about your work: I love the feeling I get when a customer sees their cake for the first time and has a huge smile! It's an amazing feeling being able to create people's ideas!

What ingredients do you use: I can tailor my ingredients to the clients' needs! I offer gluten-free and non- gluten baking options. When in season, I like to use local farmers for ingredients!

Any tips for other moms thinking about starting a business?: Go for it! You won’t ever know if you can do something unless you try! 

Favorite place to take your children around town: I love to take my girls to different parks and search for “dinosaurs” with them! They love to go to The Mill for a hot chocolate with mommy!


If you are planning any special occasion and need cakes, cookies or cupcakes, be sure to reach out to Beauty and the Batter in advance. Audrey has a lot of fans (me included!) and books up easily!

Phone Number: 919-218-6433
Email: ajansen92@icloud.com






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